DEVELOPMENT OF COMMUNICATIVE CULTURE OF LEADERS OF PROFESSIONAL (VOCATIONAL AND TECHNICAL) EDUCATIONAL INSTITUTIONS UNDER THE ADAPTIVE MANAGEMENT

Abstract

The article deals with the issue of development of communicative culture among the leaders of professional (vocational and technical) institutions, which is a component of their general culture and expressed in the system of needs, social qualities, activity style, and behavior. The essence of communicative culture and meaningful characteristics of managerial activity through adaptive management was defined. This allowed us to determine that the communicative culture of the leader is a component of his/her general and managerial culture, a complicated personal formation, a dynamic system of knowledge about cultural norms and rules, socially accepted models of interaction, communication and information exchange. The importance of communicative competence of institution management team is substantiated, which is fundamental in the studied problems of communication culture development and allows us to understand the essence of communication as a social and individual phenomenon much better. The essence of the basic concepts of the research and the structure of readiness of the professional (vocational) institutions leaders for professional activity under the adaptive management are determined. It is noted that the professionalism of the educational institution leader’s managerial activity is a complex of competencies that allow the subject (head of the educational institution) to professionally carry out management activities in modern socio-­economic conditions.