Abstract
The article defines the importance of the artist as the author of a socio-cultural project aimed at transforming reality. It is noted that the views of artists of the early XX century on creativity were formed not only as a result of criticism of the aesthetics of realism, its denial and rejection, but also as a result of changes that took place in the cultural life of Ukraine at that time. It is noted that in Lviv since the beginning of the twentieth century. a considerable part of Ukrainian artists concentrates and the first Ukrainian societies emerge, art exhibitions are organized and literary and art magazines begin to appear in Ukrainian, and Ukrainian cultural and educational societies emerge. The year 1905, which can be called the year of birth of the Ukrainian press and the beginning of the liberation of the Ukrainian word, was distinguished (as a result, one can see the first works of art in the information space of the early twentieth century). There are Ukrainian cultural and educational societies – «Prosvita». Emphasis is given that the undisputed artistic achievements are observed in the graphic art, which in this period is aware of itself as a whole, fundamentally new phenomenon of Ukrainian art. Shortly before the outbreak of the war and the corresponding ban on the Ukrainian edition, popular illustrated weekly newspapers appeared in Kiev (articles about Russian artists depicting Ukraine in their works were published). The study of the history and practice of periodicals in the USSR began as early as the mid-1920s: the traditional school of national press history; the Soviet press. The establishment of the Soviet press was connected with the activities of the Ukrainian Scientific Institute of Book Research (UNIK) and the Ukrainian Communist Institute of Journalism (UKIZ), namely the Department of Newspaper Science. It is stated that artistic figures saw in the press an instrument of expression of national opinion in the conditions of the Soviet regime. It is determined that the process of development of artistic culture in the national information space in Ukraine in the early twentieth century. was characterized by unevenness and heterogeneity, as well as a high dependence on the political situation and the degree of pressure of the imperial repressive structures. In its turn, the Soviet government was investing in the development of Ukraine's information space and the popularization of new media at that time, first of all understanding the power and perspective of their social influence, which greatly increased the power of the propaganda machine.
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