STRENGTHENING LEADERSHIP THROUGH SELF-MANAGEMENT AND THE DEVELOPMENT OF COMMUNICATIVE CULTURE IN EDUCATION MANAGEMENT

Abstract

This article explores the importance of strengthening leadership positions of education managers through effective self-management and the development of a communicative culture. In today’s dynamic realities, the ability to manage oneself, one’s time, as well as the ability to communicate effectively and establish productive relationships within a team, are crucial for the successful management of an educational institution. The article discusses key aspects of self-management, including goal setting, planning, prioritizing, etc. Self-management is defined as independent management of one’s activities and life, utilizing self-awareness, acquired knowledge, self-motivation, and self-control. The foundation of a manager's self-management in an educational institution lies in their professional self-determination and self-assessment in the chosen profession. Particular attention is paid to the development of communicative culture, which is essential for creating a positive psychological atmosphere in the team, attracting and retaining talent, and effective interaction with all participants of the educational process. The communicative culture in the management of an educational institution is an important social phenomenon, defined through the process of exchanging information and ideas in the educational environment, facilitating the development of communicative knowledge, skills, and competencies necessary for effective professional activity and social adaptation. The author emphasizes that a modern leader of an educational institution must not only be a highly qualified specialist in their field but also master the skills of self-management and communication, which contribute to strengthening leadership and increasing management efficiency.