Keywords
artificial intelligence
Ukrainian-language professional and communicative competence
How to Cite
Abstract
The article explores the current problem of using artificial intelligence (AI) in creating user-created media content as an innovative method of forming Ukrainian-language professional and communicative competence of future specialists in technical specialties. The capabilities of modern AI tools, in particular text generators, voice synthesizers and video generators, are analyzed in the context of studying the discipline "Business Ukrainian Language". It is emphasized that AI contributes to the personalization of the educational process, automation of the creation of educational materials and increasing the efficiency of knowledge acquisition by students. Based on practical examples, it is demonstrated how AI helps to integrate students' communicative, technical and creative skills by creating text scripts, audio and video materials. The theoretical value of the work lies in deepening the understanding of the role of AI in professional and speech training, and the practical value lies in developing recommendations for teachers on the integration of AI tools into the educational process. The results have practical significance for higher education teachers, curriculum developers, and students who seek to create innovative educational materials. Prospects for further research are related to the empirical assessment of the effectiveness of AI in the formation of professional competencies.
References
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