Abstract
Artificial intelligence (AI) is increasingly being integrated into various sectors, including higher education. This trend underscores the importance of the ethical use of AI at universities, considering its benefits, potential risks, and the need for a comprehensive analysis of its impact. This study aims to conduct a theoretical analysis of current conceptual approaches to the application of AI in the strategic and operational activities of Ukrainian universities. The research methodology includes analysis, synthesis, and content analysis of documents from UNESCO, OECD, the EU, and relevant scientific literature on AI. Drawing on studies by both foreign and Ukrainian scholars, the paper identifies key challenges associated with the implementation of AI in higher education. It discusses the advantages, disadvantages, and opportunities of using AI tools and services in various areas such as teaching and learning, assessment, research activities, the third mission, and university governance.
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