ANALYSIS OF MOTIVATIONAL CHANGE STRATEGIES AMONG UNDERGRADUATE STUDENTS IN ENGLISH LANGUAGE LEARNING

Abstract

This article analyses strategies that contribute to changes in the motivation of undergraduate students in learning English. Motivation is a key factor influencing the effectiveness of the educational process and students’ success in achieving academic and professional goals. In today’s globalized world, where English serves as a tool for intercultural communication, international integration, and career advancement, the study of motivational changes becomes particularly relevant. The research examines key factors that drive shifts in students’ motivational priorities, including increased academic workload, re-evaluation of personal goals, sociocultural context, and challenges related to external circumstances such as military conflict. The study presents the results of a survey conducted among second-year undergraduate students who already have some learning experience but face new challenges that shape their educational priorities. Findings indicate that the primary motivational factors include aspirations for professional development, preparation for certification exams, the acquisition of practical language skills, and a focus on international opportunities. Special attention is given to the challenges faced by students in unstable conditions, particularly psychological pressure, time constraints, and limited access to resources. These factors significantly affect the dynamics of motivation and necessitate the implementation of adaptive approaches to the organization of the educational process. The article provides recommendations for educators and educational institutions aimed at improving curricula. These include the integration of innovative teaching methods, personalization of learning, the implementation of interactive platforms, and the creation of opportunities for practical language use. The research results emphasize the need for a strategic approach to planning and executing the educational process. The proposed strategies focus on developing communicative competencies, supporting psychological resilience, and enhancing student motivation. This study lays the groundwork for the development of innovative educational strategies that address contemporary challenges and the needs of undergraduate students. The implementation of such approaches will facilitate the preparation of competitive professionals capable of effectively operating in a globalized world.